Highlighting Napapijri’s new futurewear collection, we decided to create an alternate reality window looking into what the future holds for our environment. This window shows our audience what is happening to the environment based off of mankind’s actions. Placing pink florescent 3D cubes over our mannequin’s heads resembles them seeing nature through color. The cubes allow our audience to see into the future, taking a closer look at the distorted reality of nature if we keep living the way we do, damaging the environment. We used photos of nature altered in our color scheme to display our message. The video was a key role in our story and overall theme. We used various shots of nature as a masterpiece and combined them with distorted clips of futuristic scenes. The futuristic scenes were shot in a white and black room with florescent lights and modern poses implying that in the future, all we will have is technology and our imagination to see beauty, color, and even nature. Because this is an Italian brand, we included clips of voices whispering “Napapijri” to show our customers how the brands name is pronounced. All of the clips in this video are 100% original.